We want to choose a favorite item because it is a thing to use every day.
We don't want to forget playful spirit because it is a thing to use every day.
A small point on the design and usability may dissatisfy you as household goods are every-day-use products.
Haven't you ever thought "If this part is like that..." ?
Since its foundation in Tsubame city, Niigata pref., in 1955, Aoyoshi has been planning, manufacturing and selling products that give a small satisfaction to the user every time they use it.